This programme is tailored for individuals aspiring to excel in the dynamic field of marketing, providing comprehensive knowledge to create and deliver impactful marketing campaigns that drive business success.
Putra Business School (PBS) is the pioneer institution to offer this programme. Graduates will be awarded a PBS MBA degree and a Certified Professional Marketer (CPM) Asia certification.
|Programme Code||: (N/345/7/0986)(MQA/FA8333)(11/21)|
|Programme Mode||: Physical / Face-to-face|
|Intakes||: January | May | September|
Institute of Marketing Malaysia (IMM)
The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Next, YB Tan Sri Rafidah Aziz from 1985 until April 2008. The next Patron of IMM was YAB Tan Sri Haji Muhyiddin Yassin for the term May 2008 to April 2009.
Currently, the Patron of IMM is YB Dato’ Mustapa Mohamed, Minister Of International Trade And Industry Malaysia.
Formed under the Society’s Act in 1979, the Institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members.
The primary objective of the Institute as enshrined in its Constitution is “ to organise, oversee, maintain, promote, protect and assist by all lawful means the rights and interests of marketing practitioners in Malaysia, especially those who are members of the Institute”.
Members of IMM are affiliated to the esteemed Asia Pacific Marketing Federation (APMF) as well as the World Marketing Association (WMA). IMM and its members currently have global access to a truly international platform for marketing networks, which is a valuable ‘infrastructure’ for building business in the emerging, borderless world.
Prof. Dr. Huam Hon Tat
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Disclaimer: This information was updated on 21 September 2023.
PBS reserves the right to change all information at any time without prior notice