Introduction
This programme is designed for candidates aspiring to advance theory and practice in the field of marketing, including in key areas such as branding, social media, and consumer psychology.
| Programme Code | : (N/342/8/0187)(MQA/FA8646)(09/21) |
| Programme Mode | : Flexible |
| Intakes | : March | September |
To qualify for PhD (Marketing), applicants must possess one of the following qualifications:
> A Master’s Degree [Level 7, Malaysian Qualifications Framework (MQF)] in related fields as accepted by the PBS Senate; or
> A Master’s Degree (Level 7, MQF) in non-related fields as accepted by the PBS Senate, subject to having relevant working experience and rigorous internal assessment; or
> A Master’s Degree (Level 7, MQF) in non-related fields as accepted by the PBS Senate and without relevant working experience, subject to passing pre-requisite courses; or
> Other qualifications equivalent to a Master’s Degree (Level 7, MQF) recognised by the Malaysian government.
Note: In compliance with the latest regulatory requirements (https://bit.ly/MQA2nd – please refer to pages 38 & 39) students are required to complete a Pre-Requisite Course (PRC). It is compulsory for students to attend and pass this course before/while pursuing their studies at PBS. The purpose of this course is to equip the students with basic business knowledge in order to prepare them for the programme and students are required to pay a fee of RM 500.00 before registering for PRC. Applicable to those who do not have a business or management background. (Not applicable to exchange students).
English Language Requirements
| English Competency Test | Type of Examination | Minimum Score |
|---|---|---|
| Test of English as a Foreign Language (TOEFL) | Paper-based Test (PBT) | 550 |
| Test of English as a Foreign Language (TOEFL) | Internet-based Test (IBT) | 60 |
| International English Language Testing System (IELTS) | IELTS | Band 6.0 |
| Malaysian University English Test (MUET) | MUET | Band 4.0 |
| PEARSON TEST OF ENGLISH | PTE Academic/PTE Academic (Online) | 59 |
| CAMBRIDGE ENGLISH QUALIFICATIONS AND TESTS | Linguaskill Online | 169 |
| ELS | Certified Intensive English Programme Level (CIEP Level) | 109 |
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Disclaimer: This information was updated on 21 September 2023.
PBS reserves the right to change all information at any time without prior notice
