Institute of Marketing Malaysia (IMM)


Institute of Marketing Malaysia,
Block C-3A, Sunway PJ 51A,
Jalan SS9A/19,
47300 Petaling Jaya, Selangor


+603 7874 3089 / 6726


[email protected]


The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Next, YB Tan Sri Rafidah Aziz from 1985 until April 2008. The next  Patron of IMM was YAB Tan Sri Haji Muhyiddin Yassin for the term May 2008 to April 2009.

Currently, the Patron of IMM is YB Dato’ Mustapa Mohamed, Minister Of International Trade And Industry Malaysia.

Formed under the Society’s Act in 1979, the Institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members.

The primary objective of the Institute as enshrined in its Constitution is “ to organise, oversee, maintain, promote, protect and assist by all lawful means the rights and interests of marketing practitioners in Malaysia, especially those who are members of the Institute”.

Members of IMM are affiliated to the esteemed Asia Pacific Marketing Federation (APMF) as well as the World Marketing Association (WMA). IMM and its members currently have global access to a truly international platform for marketing networks, which is a valuable ‘infrastructure’ for building business in the emerging, borderless world.

Certified Professional Marketer (Asia)

The CPM (Asia) is the formal endorsement of professional status for marketing professionals who have already attained a competent level of academic and practical understanding of marketing in the Asian region. This professional status is conferred by the Asia Marketing Federation (AMF) and is endorsed by the national marketing bodies in Asia.

Holders of the CPM (Asia) professional qualification are entitled to use the designation “CPM (Asia)” on their business cards and letterheads. In order to continue to use this designation, holders of the CPM (Asia) qualification have to continue to be the members of the AMF. To be a member of the AMF, individuals need only be a member of their local marketing association. Members of all local marketing associations are members of the AMF.