Introduction
This programme is tailored for individuals aspiring to excel in the dynamic field of marketing, providing comprehensive knowledge to create and deliver impactful marketing campaigns that drive business success.
Putra Business School (PBS) is the pioneer institution to offer this programme. Graduates will be awarded:
- PBS MBA Degree (Click for sample certificate)
- Certified Professional Marketer (CPM) Asia certification from the Institute of Marketing Malaysia (IMM)
- Certified Digital Marketing Associate from the Digital Marketing Institute (DMI) International
- CMI e-certificate and membership*
*Subject to terms & conditions
| Programme Code | : (R/345/7/0986)(MQA/FA8333)(11/26) |
| Programme Mode | : Physical / Face-to-face |
| Intakes | : January | May | September |
Applicants must possess one of the following qualifications:
> A Bachelor’s Degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate
> A Bachelor’s Degree (Level 6, MQF) in related fields with a CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; OR
> A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience, subject to a rigorous internal assessment; OR
> A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; OR
> A pass at Level 7 Accreditation of Prior Experiential Learning (APEL) assessment by Malaysian Qualifications Agency (MQA); OR
> Other equivalents/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government
Note: In compliance with the latest regulatory requirements (https://bit.ly/MQA2nd – please refer to pages 38 & 39) students are required to complete a Pre-Requisite Course (PRC). It is compulsory for students to attend and pass this course before/while pursuing their studies at PBS. The purpose of this course is to equip the students with basic business knowledge in order to prepare them for the programme and students are required to pay a fee of RM 500.00 before registering for PRC. Applicable to those who do not have a business or management background. (Not applicable to exchange students).
English Language Requirements
| English Competency Test | Type of Examination | Minimum Score |
|---|---|---|
| Test of English as a Foreign Language (TOEFL) | Paper-based Test (PBT) | 550 |
| Test of English as a Foreign Language (TOEFL) | Internet-based Test (IBT) | 60 |
| International English Language Testing System (IELTS) | IELTS | Band 6.0 |
| Malaysian University English Test (MUET) | MUET | Band 4.0 |
| PEARSON TEST OF ENGLISH | PTE Academic/PTE Academic (Online) | 59 |
| CAMBRIDGE ENGLISH QUALIFICATIONS AND TESTS | Linguaskill Online | 169 |
| ELS Learn more about ELS CIEP Pathway into Putra Business School | Certified Intensive English Programme Level (CIEP Level) | 109 |
- These requirements are only necessary for international applicants.
- An international applicant who obtains a score below the required minimum score may be accepted for admission on a conditional basis for any graduate programme.
- An international applicant who has obtained a degree from any public university or established private university in Malaysia shall not be subject to the English language proficiency requirement.
- An international applicant for the DBA programme who has undergone his Master’s degree education in the English language medium shall also be exempted from the requirement. Application for exemption must be accompanied by supporting documents.
Full-Time
> Lectures are conducted on alternate weekdays morning or evening, or weekends (Saturdays and Sundays)
> There will be 1 – 2 weeks of inter-trimester break
> Study duration: 1 year 4 months – 2 years
| Trimester | No. of Courses |
|---|---|
| 1 | 4 |
| 2 | 4 |
| 3 | 4 (Including Project Paper) |
| 4 | 4 |
Part-Time
> Lectures are conducted on alternate weekends (Saturdays and Sundays)
> There will be 1 – 2 weeks of inter-trimester break
> Study duration is 2 years – 2 years 8 months
| Trimester | No. of Courses |
|---|---|
| 1 | 2 |
| 2 | 2 |
| 3 | 2 |
| 4 | 2 |
| 5 | 2 |
| 6 | 2 |
| 7 | 2 (Including Project Paper) |
| 8 | 2 (Including Continue Project Paper) |
Sequence of Courses for MBA (Marketing) – Full-Time
Sequence of Courses for MBA (Marketing) – Part-Time
List of Courses for MBA (Marketing)
NOTE:
- The fees displayed do not include VISA fees for international students.
- The application Processing Fee is non-refundable.
- Students are required to sit for the Certified Professional Marketer (CPM) Examination before the study status is completed.
- The above fees are inclusive of the CPM Examination.
- However, an additional payment of RM500.00 is required to be paid directly to the INSTITUTE OF MARKETING MALAYSIA as the professional status fee for CPM (Asia) before you are allowed to sit for the examination.
Our Partner:
Institute of Marketing Malaysia (IMM)
The Institute of Marketing Malaysia (IMM) is the only registered Institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Next, YB Tan Sri Rafidah Aziz from 1985 until April 2008. The next Patron of IMM was YAB Tan Sri Haji Muhyiddin Yassin for the term May 2008 to April 2009.
Currently, the Patron of IMM is YB Dato’ Mustapa Mohamed, Minister Of International Trade And Industry Malaysia.
Formed under the Society’s Act in 1979, the Institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members.
The primary objective of the Institute as enshrined in its Constitution is “ to organise, oversee, maintain, promote, protect and assist by all lawful means the rights and interests of marketing practitioners in Malaysia, especially those who are members of the Institute”.
Members of IMM are affiliated to the esteemed Asia Pacific Marketing Federation (APMF) as well as the World Marketing Association (WMA). IMM and its members currently have global access to a truly international platform for marketing networks, which is a valuable ‘infrastructure’ for building business in the emerging, borderless world.
Our Partner:
Digital Marketing Institute (DMI) International
The Digital Marketing Institute (DMI) is the global leader in digital marketing certification, trusted by over 300,000 professionals in 130+ countries. Recognized as the international standard, DMI works with top universities, training providers, and global brands like Google, Facebook, and LinkedIn to deliver industry-validated programmes that balance theory and practice. Its certifications are accredited by leading professional bodies such as the American Marketing Association, and over 94% of graduates report improved employability, with many experiencing promotions and salary increases within a year. With flexible online learning, continuous professional development, and access to exclusive resources, DMI equips learners with cutting-edge skills that enhance career prospects and provide a competitive edge in the global job market.
Programme Coordinator
Dr. Nurul Amirah Othman
[email protected]
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Frequently Asked Questions
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Disclaimer: This information was updated on 7 November 2025.
PBS reserves the right to change all information at any time without prior notice
