Dr Noor Azman Ali is a professor in the field of Strategic Quality Management at Putra Business School. He was the Deputy Director for the Center of Quality Assurance, Vice Chancellor’s Office of Universiti Putra Malaysia. He is currently appointed as a Visiting Professor at one of the private universities in Malaysia. Some of the training consulting projects he conducted including on Strategic Management, Workplace Management, Total Quality Management (TQM) and Value Management for several private and public organizations in Malaysia. Due to his outstanding PhD research work, he worked as a Research Associate at the European Centre for TQM, Bradford University, as a part of the post-doctoral programme at the School of Management. He had been a Lecturer at the Universiti Putra Malaysia since 1998, and in 1987-1998, he served as a Finance Officer at the same university in Malaysia. His wide range of educational background covers Doctor of philosophy (Bradford University), Master of Business Administration (Wolverhampton University), Bachelor in Business Administration (Ohio University, Athens), Diploma in Research Methods (Bradford University) and Diploma in Business Studies (Universiti Teknologi MARA). He has managed to graduate 14 PhD students as the main supervisor. Dr Noor Azman is actively involved in various research and consultancy areas, particularly in the applied TQM scope including; TQM in higher education, HRM-TQM relationships in quality initiatives, ISO9000 implementation in higher education contexts, Enterprise Risk Management amongst SMEs, Strategic Competitive Intelligence, Value Management, Integrated Performance Management, Quality Governance and Performance measurement indicators in service quality. He has published more than 50 referred journal articles, author to 7 academic books and contributed to 18 chapters in books. In 2008 he received the Yoshio Kondo’s award at the World Quality Congress in Dubai for his outstanding research contribution in the field of People, Organizational and Cultural Perspectives in TQM.