Prof. Dr. Huam Hon Tat

Professor Dr. Huam Hon Tat obtained a PhD in Service Marketing, a Master of Business Administration (MBA), and a Bachelor of Applied Science from Universiti Sains Malaysia. He has over 18 years of hands-on experience as a business practitioner. Throughout his career across different industries, he has gained an extensive background in business planning and operations, strategic marketing, and sales management.

Professor Dr. Huam teaches marketing research, service marketing, sales management, entrepreneurship, business research methods, and marketing management. His research interests include marketing, entrepreneurship, customer relationship management, sales management, and consumer behaviour. He has published several articles in national and international journals as well as presented papers at national and international conferences.

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