Prof. Dr. Abu Bakar Sade

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Prof. Dr. Abu Bakar Sade has about 10 years of managerial experience with high technology industries. Companies served were Intel, Fujitsu, Time and Fibrecom. He joined the academia serving Universiti Tenaga Nasional (UNITEN) in 1998 as a Senior Lecturer and was promoted twice to Principal Lecturer and then Associate Professor. He was the Chief Executive, DRB-HICOM University (formerly International College of Automotive). Prior to that, he was the Director, Graduate Institute of Management after serving as the Dean of Research (Management) at Multimedia University (MMU), Cyberjaya, Malaysia. Before joining Putra Business School, he served as Head of Research & Postgraduate Studies, Faculty of Business & Information Science at UCSI University. He was also selected as a member of the PEMANDU (Performance & Delivery Unit under the Prime Minister Department) Education Lab working on the National Key Economic Areas (NKEA); Economic Transformation Programme (ETP).

He has published for indexed journals and conferences in the areas of technology marketing and management. His research interests are in technology marketing strategy, international marketing, and services marketing. He has supervised and completed doctoral research projects and lead research projects funded by the Ministry of Science, Technology, and Innovation, Malaysia; National Biotechnology Directorate; and Malaysian Technology Development Corporation (MTDC). A university spin-off company he setup to commercialize ingenious biotechnology was awarded commercialization grant from Malaysian Technology Development Corporation (MTDC).

His professional and international recognition includes a selected member of The Chartered Institute of Marketing (CIM), UK; appointed as adjunct senior research fellow at International Graduate School of Business, University of South Australia (UNISA), which is accredited by the European Quality Improvement System (EQUIS); as external examiner for doctoral and master theses; and as reviewer for journal manuscripts. He was also a senate member at MMU, UMK, and UCSI.

He earned his PhD (Marketing) and MBA (International Business) degrees from University of Strathclyde, and his BBA (double major: Business Administration & Computer Science) degree from Oklahoma Central University, USA. He was selected and attended the Harvard’s Advanced Senior Management Program under Ministry of Education sponsorship. He also has a diploma in medical laboratory technology from the Institute for Medical Research (IMR), Kuala Lumpur.

Blessed with good family life; he enjoys tennis, gym workouts, reading, and outdoor travelling.


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