Prof. Dr. Abu Bakar Sade

Prof. Dr. Abu Bakar Sade has 10 years of managerial experience in high technology industries. The companies he served were Intel, Fujitsu, Time Dot.com, and Fibrecom. He joined academia in 1998, serving Universiti Tenaga Nasional (UNITEN) as a Senior Lecturer. Later, he was promoted twice to Principal Lecturer and then to Associate Professor. He was the Chief Executive of DRB-HICOM University (formerly International College of Automotive). Prior to that, he was the Director of the Graduate Institute of Management after serving as the Dean of Research (Management) at Multimedia University (MMU), Cyberjaya, Malaysia. Before joining Putra Business School, he served as the Head of Research & Postgraduate Studies, Faculty of Business & Information Science, UCSI University. He was also selected as a member of the PEMANDU (Performance & Delivery Unit under the Prime Minister Department) Education Lab working on the National Key Economic Areas (NKEA) of the Economic Transformation Programme (ETP).

He has published for indexed journals and conferences in the areas of technology marketing and management. His research interests are in technology marketing strategy, international marketing, and services marketing. He has supervised and completed doctoral research projects and led research projects funded by the Ministry of Science, Technology, and Innovation, Malaysia, the National Biotechnology Directorate, and the Malaysian Technology Development Corporation (MTDC). A university spin-off company he setup to commercialise ingenious biotechnology was awarded a commercialisation grant from the Malaysian Technology Development Corporation (MTDC).

His professional and international recognition includes: being a selected member of The Chartered Institute of Marketing (CIM), UK; being appointed as adjunct senior research fellow at the International Graduate School of Business, University of South Australia (UNISA), which is accredited by the European Quality Improvement System (EQUIS); being chosen as an external examiner for doctoral and master theses; and being a reviewer for journal manuscripts. He was also a senate member at MMU, UMK, and UCSI.

He earned his PhD (Marketing) and MBA (International Business) degrees from the University of Strathclyde, and his BBA (double major: Business Administration & Computer Science) degree from Oklahoma Central University, USA. He was selected to attend Harvard’s Advanced Senior Management Program under a Ministry of Education sponsorship. He also has a diploma in medical laboratory technology from the Institute for Medical Research (IMR), Kuala Lumpur.

Blessed with good family life, he enjoys tennis, gym workouts, reading, and outdoor travelling.

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