Dr Ida Md Yasin is a senior lecturer at Putra Business School. She teaches Master of Business Administration students and supervises research students (Masters and PhD). She is a registered expert with the Asian Productivity Organization (APO) in Tokyo and has contributed to the area of research and training. She has co-authored four books on knowledge management published by the APO. She has worked in the area of knowledge management, productivity, quality, and business excellence. She served Malaysia Productivity Corporation (MPC) for more than 24 years before her involvement in the academic world. Her current academic research publications are on cross-cultural management, human resource management, micro-finance, and social enterprises. Ida obtained her doctoral degree in Quality and Productivity Improvement from the National University of Malaysia (2008), her Master’s degree from the National University of Malaysia (2000), and her Bachelor’s degree in Economics from International Islamic University Malaysia (1993).