Ida Yasin is a senior lecturer in Putra Business School. She teaches Master of Business Administration students and supervise research students (Masters and PhD). She is a registered expert with the Asian Productivity Organization (APO) in Tokyo and has contributed in the area of research and training. She has co-authored four books on knowledge management published by the APO. She has worked in the area of knowledge management, productivity, quality and business excellence. She served Malaysia Productivity Corporation (MPC) for more than 24 years before her involvement in academic world. Her current academic research publications are on cross-cultural management, human resource management, micro-finance, and social enterprises. Ida obtained her doctoral degree in Quality and Productivity Improvement from the National University of Malaysia (2008), her Master’s degree from National University of Malaysia (2000) and Bachelor’s degree in Economics from International Islamic University Malaysia (1993).