Dr. Norizan Mat Saad earned his Ph.D., from the Management Centre, University of Bradford, UK, MBA from the University of Hull, UK and BBA (Hons) in marketing from Coventry University, UK. He has published scholarly papers in internationally refereed journals, book, chapters in book and conference proceedings. In summation, there are fourteen journals published including two published under widely cited Emerald journals. It should be noted, Dr Norizan has also published two books with international publishers. In addition, Dr Norizan has also published nearly forty articles in international conferences.