About PURE Series 4

Putra Business School Research Colloquium (PURE) Series 4 is a postgraduate colloquium organized by Putra Business School.

PURE aims to provide a platform to showcase postgraduate research and share contemporary issues in research.

PURE outlines activities includes oral presentation and technical sessions, which will be conducted by invited expert panels to assist postgraduate students in research aspects.

Keynote Speaker

Keynote topic: China’s Outward FDI to Eastern Europe: Determinants and Spillovers

Dr. Bala Ramasamy is Professor of Economics, Associate Dean and Director of GEMBA Program at CEIBS. He joined CEIBS in 2006. He was the Associate Dean responsible for Accreditation and Learning Assurance between 2018-2020. Before joining CEIBS, Dr. Ramasamy was Professor of International Economics and Business and acting Director of Nottingham University Business School at the University of Nottingham in Malaysia. In the 1980s and 1990s Dr. Ramasamy was a faculty member at Massey University in New Zealand and the University of Macau. He has wide experience teaching students of different backgrounds and cultures in mainland China, Macau, Malaysia, Singapore, New Zealand, Ghana, Nigeria, Kenya and the UK.

Dr. Ramasamy received his Ph.D. degree from University of Leicester, UK and his Master of Social Sciences from the University of Macau, both in Economics. His first degree in Resource Economics was from the Malaysian Agricultural University (UPM).

Dr. Ramasamy’s research interest focuses on Asian economies, Foreign Direct Investment, Corporate Social Responsibility and International Business Strategy. Since 2014, he was listed among the most Highly Cited Chinese Researchers by publishing giant, Elsevier. His research has been published in Journal of Business Ethics, World Economy, Journal of World Business, Journal of World Investment and Trade, Journal of Business Research and Tourism Analysis among others. His views are regularly sought by the media. He has been interviewed by CCTV, Bloomberg, AP, Al Jazeera, Channel News Asia etc. His comments have also appeared in the Wall Street Journal, China Daily, South China Morning Post, Global Times and other newspapers around the world.

Outside academia, Dr. Ramasamy runs leadership and moral empowerment programs for young teenagers in China and Malaysia.

Programme Schedule

*Please note that the schedule above is tentative and is subject to change without notice.

Registration Information

Registration will only be open on 5 October 2021.

Abstract Submission

Please download the abstract template here and ensure:

  • Your abstract must have a minimum of 250 words with a maximum 500 words;
  • Your supervisor have approved of the submission; &
  • Authors are also advised to proofread their abstracts because abstracts will be reproduced from the online submission. Any error in spelling or grammar will appear in the distributed e-book.
  • If you are new to your research and do not have any design or outcome yet, you can include your proposed research design and expected research outcome. You can discuss this with your supervisor.

Please take note that only online submissions, via email or the Google Form, will be accepted and all abstracts sent by walk in (hardcopy), fax or post will not be considered.

Powerpoint Slides Submission

Presenters will each be given a 15 minute (2 minutes to prepare, 8 minutes presentation and 5 minutes Q&A) time slot for their oral presentation thus each presenters will need to prepare a Powerpoint presentation slide to accompany their presentation. The slides must be 8 pages maximum. The Powerpoint slides need to be emailed to [email protected] before 1 November 2021.

Video Recording Submission

Due to COVID-19, we have decided to turn our PURE colloquium from a physical event into a virtual one. Due to this, our assessors had requested for the presenters to send in a video recording of themselves presenting their topic. Please be informed that the video recording must be:

  • in high resolution;
  • your voice is clearly heard; &
  • be approximately 10 minutes, no more and no less.

Your video recording must be emailed to [email protected] before 10 November 2021. You can use Google Drive, Wetransfer, Smash and Dropbox (or any websites you prefer).

Video to help you on how to record your presentation.  

How to Record Video Using Powerpoint

Registration Fee & Payment Information

Please see below

The fee for the virtual colloquium is RM50 for presenters and RM25 for audience

Payment can be made via bank transfer. If you would like to make payment via credit card, please do email [email protected] and our Finance staff will guide you on the method to do so.

Please make payment to:

Account Name:
Yayasan Putra Business School

Account No.:
5621 4240 5860

Bank Name:

Swift Code:

Proof of payment is compulsory to be emailed to [email protected].

Payment will not be processed if the proof is not submitted.

Important Dates


Opening Date for Registration: 5 October 2021


Last Day for Submission of Abstract: November 2021 


Last Day for Submission of Powerpoint Slides:  1 November 2021


Last Day for Submission of Video Recording: 10 November 2021


Colloquium Date: 17 November 2021

Frequently Asked Questions

Is it compulsory for students to present at the colloquium?

Yes. PBS thesis programme students are required to participate in the colloquium at least once during their study duration.

All students can participate regardless of their research level.

How often is the colloquium held?

It is held once a year.

Can I still be a presenter even if I had presented in the previous colloquium?

Yes, you certainly can and you are highly encouraged to do so.

What should I write in the abstract template if I have yet to have any outcomes from my research?

You should include your proposed research design and expected research outcome in the abstract template given.

What are the criteria that presenters are evaluated on?

For students who had yet to do their Proposal Defence (PD), they will be evaluated on their Introduction, Literature Review, Research Methodology and Overall Performance.

For students who had completed their Proposal Defence (PD), they will be evaluated on their Introduction, Literature Review, Research Methodology, Ability to Interpret Results, Discussion on the Body of Knowledge and Overall Performance.

Can I join even if I am not a PBS student?
Of course. Please do state the name of your university in the Google Form.
Why do I still have to pay RM50 despite this event being a virtual one?

Because you will still be getting the official PURE Series 4 pendrive, certificate and some other souvenirs, which you can collect later when you are at PBS.

Contact Us

Drop us a line at [email protected] or call us at 03-9769 1790 / 1792.

We look forward to seeing you at PURE Series 4!

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