Introduction
This course views strategic management from a helicopter perspective and covers four major components namely the strategic planning elements, formulation (process from situational analysis to implementation), re-evaluation, and current issues and new challenges with the realization that the strategic map is not always static.
| Course Code | : | MGT7103E (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
| Course Mode | : | Online |
| Delivery | : | Weekdays | 8:00 pm – 9:15 pm | 8 sessions | 10 contact hours |
| Credit Hours | : | 3 credit hours |
| Intakes | : | January | May | September |
| Fee | : | RM800.00 (Without credit transfer) |
| RM2,400.00 (With credit transfer) | ||
| Eligibility for MBA Credit Transfer | : | Yes, subject to fulfilling MBA – ODL Mode entry requirements |
Course Content
| Topic | Course Name |
|---|---|
| TOPIC 1 | Strategic Management and Strategic Competitiveness |
| TOPIC 2 | The external environment: opportunities, threats, industry competition, and competitor analysis |
| TOPIC 3 | The internal organization: resources, capabilities, core competencies, and competitive advantages |
| TOPIC 4 | Business-level strategy |
| TOPIC 5 | Competitive rivalry and competitive dynamics |
| TOPIC 6 | Corporate-level strategy |
| TOPIC 7 | Merger and acquisition strategies |
| TOPIC 8 | International strategy |
| TOPIC 9 | Cooperative strategy |
| TOPIC 10 | Corporate governance |
| TOPIC 11 | Organizational structure and controls |
| TOPIC 12 | Strategic leadership |
| TOPIC 13 | Strategic entrepreneurship |
