Strategic Management


This course views strategic management from a helicopter perspective and covers four major components namely the strategic planning elements, formulation (process from situational analysis to implementation), re-evaluation, and current issues and new challenges with the realization that the strategic map is not always static.

Course Code:MGT7103E
Course Mode:Online
Delivery:Weekdays | 8:00 pm – 10:00 pm | 8 sessions | 16 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,400.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA – ODL Mode entry requirements

Course Content

TopicCourse Name
TOPIC 1Strategic Management and Strategic Competitiveness
TOPIC 2The external environment: opportunities, threats, industry competition, and competitor analysis
TOPIC 3The internal organization: resources, capabilities, core competencies, and competitive advantages
TOPIC 4Business-level strategy
TOPIC 5Competitive rivalry and competitive dynamics
TOPIC 6Corporate-level strategy
TOPIC 7Merger and acquisition strategies
TOPIC 8International strategy
TOPIC 9Cooperative strategy
TOPIC 10Corporate governance
TOPIC 11Organizational structure and controls
TOPIC 12Strategic leadership
TOPIC 13Strategic entrepreneurship


Prof. Dr. Noor Azman Ali

[email protected]

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