Marketing Management


The course encompassed an understanding of the basic concepts, strategies, and theories of marketing management. The influence of marketing environment; consumer and organization buying behaviour; decisions and strategies pertaining to marketing mix such as product, price, distribution, and promotion; are strategic marketing planning, implementation, and control of marketing program; major techniques in gathering information that determine the marketing objectives and strategies of companies are discussed.

Course Code:MKT7101E
Course Mode:Online
Delivery:Weekdays | 8:00 pm – 10:00 pm | 8 sessions | 16 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,400.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA – ODL Mode entry requirements

Course Content

TopicCourse Name
TOPIC 1Predicting the Future of Marketing
TOPIC 2Developing Marketing Strategies and Plan
TOPIC 3Collecting Marketing Information
TOPIC 4Analyzing Consumer and Business Markets
TOPIC 5Managing Market Segments, Targets, and crafting brand positioning
TOPIC 6Setting Product Strategies
TOPIC 7Formulating Price Strategies
TOPIC 8Designing Integrated Marketing Channels
TOPIC 9Identifying Integrated Marketing Communications
TOPIC 10Assessing Marketing Performance


Prof. Dr. Abu Bakar Sade

[email protected]

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