Introduction
The course encompassed an understanding of the basic concepts, strategies, and theories of marketing management. The influence of marketing environment; consumer and organization buying behaviour; decisions and strategies pertaining to marketing mix such as product, price, distribution, and promotion; are strategic marketing planning, implementation, and control of marketing program; major techniques in gathering information that determine the marketing objectives and strategies of companies are discussed.
| Course Code | : | MKT7101E (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
| Course Mode | : | Online |
| Delivery | : | Weekdays | 8:00 pm – 9:15 pm | 8 sessions | 10 contact hours |
| Credit Hours | : | 3 credit hours |
| Intakes | : | January | May | September |
| Fee | : | RM800.00 (Without credit transfer) |
| RM2,400.00 (With credit transfer) | ||
| Eligibility for MBA Credit Transfer | : | Yes, subject to fulfilling MBA – ODL Mode entry requirements |
Course Content
| Topic | Course Name |
|---|---|
| TOPIC 1 | Predicting the Future of Marketing |
| TOPIC 2 | Developing Marketing Strategies and Plan |
| TOPIC 3 | Collecting Marketing Information |
| TOPIC 4 | Analyzing Consumer and Business Markets |
| TOPIC 5 | Managing Market Segments, Targets, and crafting brand positioning |
| TOPIC 6 | Setting Product Strategies |
| TOPIC 7 | Formulating Price Strategies |
| TOPIC 8 | Designing Integrated Marketing Channels |
| TOPIC 9 | Identifying Integrated Marketing Communications |
| TOPIC 10 | Assessing Marketing Performance |
