Introduction
This course focuses on entrepreneurship and also digital business. It provides students with the understanding on digital business models, and today’s marketplace and infrastructure for digital entrepreneurship. It opens up to the students; the industry and competitor analysis of e-environments, and how to design digital business strategies. The subject also includes topics of supply chain management, digital marketing, customer relationship management and how to conduct feasibility analysis and design for developing a digital business service.
Course Code | : | MGT7106E (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
Course Mode | : | Online |
Delivery | : | Weekdays | 8:00 pm – 9:15 pm | 8 sessions | 10 contact hours |
Credit Hours | : | 3 credit hours |
Intakes | : | January | May | September |
Fee | : | RM800.00 (Without credit transfer) |
RM2,400.00 (With credit transfer) | ||
Eligibility for MBA Credit Transfer | : | Yes, subject to fulfilling MBA – ODL Mode entry requirements |
Course Content
Topic | Course Name |
---|---|
TOPIC 1 | Recognising Opportunities and Business Ideas in Digital Entrepreneurship |
TOPIC 2 | Developing effective business models for digital entrepreneurships |
TOPIC 3 | Marketplace analysis for digital entrepreneurship and electronic commerce |
TOPIC 4 | Managing digital business infrastructure |
TOPIC 5 | E-environment & digital business strategy |
TOPIC 6 | Supply chain management information systems and e-procurement |
TOPIC 7 | Digital marketing and customer relationship management |
TOPIC 8 | Financial strength and viability of digital entrepreneurship |
TOPIC 9 | Building a new venture team of digital entrepreneurship |
TOPIC 10 | Preparing for and Evaluating the Challenges of Growth |

