Digital Business and Entrepreneurship

Introduction

This course focuses on entrepreneurship and also digital business. It provides students with the understanding on digital business models, and today’s marketplace and infrastructure for digital entrepreneurship. It opens up to the students; the industry and competitor analysis of e-environments, and how to design digital business strategies. The subject also includes topics of supply chain management, digital marketing, customer relationship management and how to conduct feasibility analysis and design for developing a digital business service.

Course Code:MGT7106E
Course Mode:Online
Delivery:Weekdays | 8:00 pm – 10:00 pm | 8 sessions | 16 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,400.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA – ODL Mode entry requirements

Course Content

TopicCourse Name
TOPIC 1Recognising Opportunities and Business Ideas in Digital Entrepreneurship
TOPIC 2Developing effective business models for digital entrepreneurships
TOPIC 3Marketplace analysis for digital entrepreneurship  and electronic commerce
TOPIC 4Managing digital business infrastructure
TOPIC 5E-environment & digital business strategy
TOPIC 6Supply chain management information systems and e-procurement 
TOPIC 7Digital marketing and customer relationship management
TOPIC 8Financial strength and viability of digital entrepreneurship
TOPIC 9Building a new venture team of digital entrepreneurship
TOPIC 10Preparing for and Evaluating the Challenges of Growth

Lecturer

Ts. Dr. Ahmad Shaharudin Abdul Latiff

[email protected]

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