Business Research Methods


This course equips students not only with the knowledge and skills involved in the research process but also on how the researcher communicates the benefits of the research findings to aid the business decision making. The course focuses on the analysis of business problems and the use of scientific approach as a problem-solving tool. This encompasses problem identification, research objectives, literature review, identifying research designs, data collection, techniques of data analysis, and research report writing.

Course Code:RSM7101E
Course Mode:Online
Delivery:Weekdays | 8:00 pm – 10:00 pm | 8 sessions | 16 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,400.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA – ODL Mode entry requirements

Course Content

TopicCourse Name
TOPIC 1Introduction to Business and Management Research
TOPIC 2Formulating and Clarifying Research Topic
TOPIC 3Reviewing the Literature
TOPIC 4Research Philosophies and Approaches
TOPIC 5Formulating Research Design
TOPIC 6Data Collection
TOPIC 7Validity and Reliability
TOPIC 8Data Analysis
TOPIC 9Data Analysis – Continue
TOPIC 10Writing Research Proposal


Prof. Dr. Huam Hon Tat

[email protected]

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