Introduction
This course will enhance the student’s knowledge of strategic planning and management, strategy evaluation matrix, current issues and new challenges, and the realization that the strategic map in relation to the contemporary environment. Students are required to apply the relevant theories to the real business organizational context. The assessment will emphasize the student’s ability to understand and analyze the business environment to derive strategic decisions. At the end of the course, students should be able to establish knowledge and construct strategic decision processes and management.
Course Code | : | MGT7103 (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
Course Mode | : | Physical / Face-to-face @ PBS, UPM Serdang |
Delivery | : | Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours |
Credit Hours | : | 3 credit hours |
Intakes | : | January | May | September |
Fee | : | RM800.00 (Without credit transfer) |
RM2,100.00 (With credit transfer) | ||
Eligibility for MBA Credit Transfer | : | Yes, subject to fulfiling MBA entry requirements |
Course Content
Topic | Course Name |
---|---|
TOPIC 1 | Introduction to the strategic management practices |
TOPIC 2 | Charting a Company’s direction |
TOPIC 3 | Evaluating External Environment |
TOPIC 4 | Generating Strategies |
TOPIC 5 | Applying strategic management models |
TOPIC 6 | Applying strategic decision models |
TOPIC 7 | Strategic Implementation |
TOPIC 8 | Ethics and Corporate Culture |
TOPIC 9 | Introduction to the Strategic Management Practices |

