Strategic Management

Introduction

 This course will enhance the student’s knowledge of strategic planning and management, strategy evaluation matrix, current issues and new challenges, and the realization that the strategic map in relation to the contemporary environment. Students are required to apply the relevant theories to the real business organizational context. The assessment will emphasize the student’s ability to understand and analyze the business environment to derive strategic decisions. At the end of the course, students should be able to establish knowledge and construct strategic decision processes and management.

Course Code:MGT7103
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfiling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1Introduction to the strategic management practices
TOPIC 2Charting a Company’s direction
TOPIC 3Evaluating External Environment
TOPIC 4Generating Strategies
TOPIC 5Applying strategic management models
TOPIC 6Applying strategic decision models
TOPIC 7Strategic Implementation
TOPIC 8Ethics and Corporate Culture
TOPIC 9Introduction to the Strategic Management Practices

Lecturer

Prof. Dr. Noor Azman Ali

[email protected]

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