Marketing Strategy


The course aims to adopt comprehensive strategy by engaging marketing mix strategies.  The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans. Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy

Course Code:MKT7203
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfiling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1Corporate strategic planning
TOPIC 2Strategic decisions and marketing implication
TOPIC 3Targeting attractive market segments
TOPIC 4Implementation and delivery of marketing mix
TOPIC 5Competitive strategy
TOPIC 6Brand management


Prof. Dr. Abu Bakar Sade

[email protected]

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