Introduction
The course aims to adopt comprehensive strategy by engaging marketing mix strategies. The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans. Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy
| Course Code | : | MKT7203 (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
| Course Mode | : | Physical / Face-to-face @ PBS, UPM Serdang |
| Delivery | : | Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours |
| Credit Hours | : | 3 credit hours |
| Intakes | : | January | May | September |
| Fee | : | RM800.00 (Without credit transfer) |
| RM2,100.00 (With credit transfer) | ||
| Eligibility for MBA Credit Transfer | : | Yes, subject to fulfiling MBA entry requirements |
Course Content
| Topic | Course Name |
|---|---|
| TOPIC 1 | Corporate strategic planning |
| TOPIC 2 | Strategic decisions and marketing implication |
| TOPIC 3 | Targeting attractive market segments |
| TOPIC 4 | Implementation and delivery of marketing mix |
| TOPIC 5 | Competitive strategy |
| TOPIC 6 | Brand management |
