Marketing Management

Introduction

Any business and/or organisation exist to serve a market. Learning on the overall function to serve market from managerial perspective is the role of this MBA core course. The course encompassed an understanding of the core concepts, strategies, and theories related to marketing management. Learning will involve assignments related to marketing management function operations with appropriate learning outcomes assessments employed.

Course Code:MKT7101
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1The need for regulating financial reporting
TOPIC 2Market situation analysis
TOPIC 3Understanding Markets
TOPIC 4Market Segmentation
TOPIC 5Product and Pricing Mix
TOPIC 6Marketing Channels and Promotion Mix
TOPIC 7Market Competition
TOPIC 8Case Presentations

Lecturer

Prof. Dr. Abu Bakar Sade

[email protected]

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