Introduction
Digital era has made the world markets becomes more global and accessible for firms to target. This course builds understandings on important strategies related to the management of the marketing mix that are required to meet the demands of true world markets in a dynamic and ever-changing setting. Learning will involve assignments related to international marketing operations with appropriate learning outcomes assessments employed.
Course Code | : | ITB7203 (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
Course Mode | : | Physical / Face-to-face |
Delivery | : | Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours |
Credit Hours | : | 3 credit hours |
Intakes | : | January | May | September |
Fee | : | RM800.00 (Without credit transfer) |
RM2,100.00 (With credit transfer) | ||
Eligibility for MBA Credit Transfer | : | Yes, subject to fulfilling MBA entry requirements |
Course Content
Topic | Course Name |
---|---|
TOPIC 1 | Scopes And Challenges Of International Marketing |
TOPIC 2 | Assessing Global Market Opportunities |
TOPIC 3 | Developing Global Marketing Strategies |
TOPIC 4 | Implementing Global Marketing Strategies |
TOPIC 5 | Global Marketing Strategies Dynamics |
TOPIC 6 | Digital Global Markets |
TOPIC 7 | Brics Markets |
TOPIC 8 | Case Study Presentation |

