International Marketing

Introduction

Digital era has made the world markets becomes more global and accessible for firms to target. This course builds understandings on important strategies related to the management of the marketing mix that are required to meet the demands of true world markets in a dynamic and ever-changing setting. Learning will involve assignments related to international marketing operations with appropriate learning outcomes assessments employed.

Course Code:ITB7203
Course Mode:Physical / Face-to-face
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1Scopes And Challenges Of International Marketing
TOPIC 2Assessing Global Market Opportunities
TOPIC 3Developing Global Marketing Strategies
TOPIC 4Implementing Global Marketing Strategies
TOPIC 5Global Marketing Strategies Dynamics
TOPIC 6Digital Global Markets
TOPIC 7Brics Markets
TOPIC 8Case Study Presentation

Lecturer

Prof. Dr. Abu Bakar Sade

[email protected]

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