Introduction
The course aims to encompass an understanding of the basic concepts and strategies of digital marketing. The discussion provides learners with knowledge on how to develop a digital marketing strategy which would enable them to market their brand / service / product in a digital setting with proper lead management and call to action through good user experience. Learners will be evaluated via various strategies for Search Engine Optimization (SEO) analysis and assessed on how to avoid penalty by search engines. At the end of the course, learners will be able to equip skills and knowledge to analyse and optimize website performance with the use of web analytics software.
| Course Code | : | MKT7207 (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
| Course Mode | : | Physical / Face-to-face @ PBS, UPM Serdang |
| Delivery | : | Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours |
| Credit Hours | : | 3 credit hours |
| Intakes | : | January | May | September |
| Fee | : | RM800.00 (Without credit transfer) |
| RM2,100.00 (With credit transfer) | ||
| Eligibility for MBA Credit Transfer | : | Yes, subject to fulfiling MBA entry requirements |
Course Content
| Topic | Course Name |
|---|---|
| TOPIC 1 | Introduction to digital marketing |
| TOPIC 2 | The digital marketing strategy |
| TOPIC 3 | Market Research, Crowdsourcing |
| TOPIC 4 | Content marketing & Email marketing |
| TOPIC 5 | Social Media Marketing & video marketing |
| TOPIC 6 | Mobile Engagement marketing |
| TOPIC 7 | SEO and Web Analytics |
| TOPIC 8 | Web PR and Online Representation Management |
| TOPIC 9 | Website design and management |
| TOPIC 10 | Case Presentations |
