Digital Marketing

Introduction

The course aims to encompass an understanding of the basic concepts and strategies of digital marketing.  The discussion provides learners with knowledge on how to develop a digital marketing strategy which would enable them to market their brand / service / product in a digital setting with proper lead management and call to action through good user experience. Learners will be evaluated via various strategies for Search Engine Optimization (SEO) analysis and assessed on how to avoid penalty by search engines. At the end of the course, learners will be able to equip skills and knowledge to analyse and optimize website performance with the use of web analytics software.

Course Code:MKT7207
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfiling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1Introduction to digital marketing
TOPIC 2The digital marketing strategy
TOPIC 3Market Research, Crowdsourcing
TOPIC 4Content marketing & Email marketing
TOPIC 5Social Media Marketing & video marketing
TOPIC 6Mobile Engagement marketing
TOPIC 7SEO and Web Analytics
TOPIC 8Web PR and Online Representation Management
TOPIC 9Website design and management
TOPIC 10Case Presentations

Lecturer

Prof. Dr. Huam Hon Tat

[email protected]

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