Case Research Method


This course equips students with deep knowledge and skills in doing applied or action research. They will be given the fundamental diagnostic skills needed to identify and define problems existing in an organization. The skills need to be developed further as the research progresses and they will then be exposed to the techniques of systematically analyzing the problems, using appropriate tools and coming up with possible alternative solutions. Tools for solving problems are numerous but students will be trained to systematically identify and choose the appropriate ones depending on the field of case-solving identified (in the broad category of management, finance, operations, marketing and strategy). They will also be trained to write on the outcome of the case research from the consultant’s perspective.

Course Code:RSM7103
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfiling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1Philosophical and applied research
TOPIC 2Identifying a consenting organisation
TOPIC 3Issued identified
TOPIC 4Defining problems and applying appropriate diagnostic tools
TOPIC 5Evaluating the appropriateness and acceptability
TOPIC 6Writing the outcome of the applied research
TOPIC 7Converting consultancy report for teaching purposes
TOPIC 8Some important considerations in case writing


Assoc. Prof. Dr. Ahmed Razman Abdul Latiff

[email protected]

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