Business Research Method

Introduction

This course equips students not only with the knowledge and skills involved in the research process but also on how the researcher communicates the benefits of the research findings to aid the business decision making. The course focuses on the analysis of business problems and the use of scientific approach as a problem solving tool. This encompasses problem identification, research objectives, literature review, identifying research designs, data collection, techniques of data analysis, and research report writing.

Course Code:RSM7101
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes

Course Content

TopicCourse Name
TOPIC 1Introduction to Business and Management Research
TOPIC 2Formulating and Clarifying Research Topic
TOPIC 3Reviewing the Literature
TOPIC 4Research Philosophies and Approaches
TOPIC 5Formulating Research Design
TOPIC 6Data Collection
TOPIC 7Validity and Reliability
TOPIC 8Data Analysis Part I
TOPIC 9Data Analysis Part II
TOPIC 10Writing Research Proposal

Lecturer

Prof. Dr. Huam Hon Tat

[email protected]

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