Introduction
The course aims to adopt a comprehensive strategy by engaging marketing mix strategies. The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans. Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy.
| Course Code | : | MGT7105 (https://www2.mqa.gov.my/mqr/english/eakrKPList.cfm?IDAkrIPTS=683) |
| Course Mode | : | Physical / Face-to-face @ PBS, UPM Serdang |
| Delivery | : | Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours |
| Credit Hours | : | 3 credit hours |
| Intakes | : | January | May | September |
| Fee | : | RM800.00 (Without credit transfer) |
| RM2,100.00 (With credit transfer) | ||
| Eligibility for MBA Credit Transfer | : | Yes, subject to fulfilling MBA entry requirements |
Course Content
| Topic | Course Name |
|---|---|
| TOPIC 1 | Overview of Business Intelligence, Analytics and Big Data |
| TOPIC 2 | Business Intelligence and Data Warehousing |
| TOPIC 3 | Descriptive Analytics |
| TOPIC 4 | Data Mining Process, Methods and Algorithms |
| TOPIC 5 | Text, Web and Social Media Analytics |
| TOPIC 6 | Optimisation |
| TOPIC 7 | Decision Analysis |
| TOPIC 8 | Simulation |
| TOPIC 9 | Big Data Concepts and Tools |
| TOPIC 10 | Future Trends, Privacy and Managerial Considerations in Analytics |
