Business Intelligence and Analytics Systems


The course aims to adopt comprehensive strategy by engaging marketing mix strategies.  The discussion provides learners with knowledge on how to integrate marketing approaches while developing marketing plans. Learners will be evaluated via various marketing strategies and the assessment of their different stages of progress. At the end of the course, learners will be able to demonstrate comprehensive technical expertise by applying marketing tools to match marketing strategy.

Course Code:MGT7105
Course Mode:Physical / Face-to-face @ PBS, UPM Serdang
Delivery:Weekends | 3 hours 45 minutes per session | 8 sessions | 30 contact hours
Intakes:January | May | September
Fee:RM800.00 (Without credit transfer)
RM2,100.00 (With credit transfer)
Eligibility for MBA Credit Transfer:Yes, subject to fulfilling MBA entry requirements

Course Content

TopicCourse Name
TOPIC 1Overview of Business Intelligence, Analytics and Big Data
TOPIC 2Business Intelligence and Data Warehousing
TOPIC 3Descriptive Analytics
TOPIC 4Data Mining Process, Methods and Algorithms
TOPIC 5Text, Web and Social Media Analytics
TOPIC 6Optimisation
TOPIC 7Decision Analysis
TOPIC 8Simulation
TOPIC 9Big Data Concepts and Tools
TOPIC 10Future Trends, Privacy and Managerial Considerations in Analytics


Ts. Dr. Ahmad Shaharudin Abdul Latiff

[email protected]

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