OUR PARTNER: INSTITUTE OF MARKETING MALAYSIA (IMM)
The Institute of Marketing Malaysia (IMM) is the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah, who also became the Institute’s first Patron. Currently, the Patron of IMM is YB. Datuk Ignatius Darell Leiking, former Minister of International Trade and Industry Malaysia.
As the national professional body for sales and marketing practitioners, IMM’s mission is to promote marketing as a philosophy of business, to enhance the professional standards of marketing practices, and to be the leading centre for marketing in the region.
IMM is responsible for the promotion of efficient and effective marketing management practices in Malaysia, the administration of the Institute’s membership, the safeguard and advancement of its members’ interests, and the enhancement of the professional image of sales and marketing practitioners.
IMM is a member of the Asia Marketing Federation (AMF), a recognised body which was set up in 1991 and whose members comprise sixteen (16) national marketing bodies from the Asian region. The members of AMF are Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam. The Institute is also a member of the World Marketing Association (WMA).
INTRODUCTION
This modular-based programme caters to the needs of top managers, focusing on marketing and leadership skills. The collaboration with Institute of Marketing Malaysia (IMM) contributes towards achieving PBS’ objective of nurturing human leaders.
Putra Business School (PBS) is the pioneer institution to offer this programme. Graduates will be awarded a PBS MBA degree and a Certified Professional Marketer (CPM) Asia certification. (N/345/7/0986)(MQA/FA8333)(11/21)
Disclaimer: PBS reserves the right to change all information at any time without prior notice
ADMISSION REQUIREMENT
Applicants must possess one of the following qualifications:
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; OR
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; OR
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience, subject to a rigorous internal assessment; OR
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; OR
- A pass at Level 7 Accreditation of Prior Experiential Learning (APEL) assessment by Malaysian Qualifications Agency (MQA); OR
- Other equivalents/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government
All international candidates graduated from degree programmes whereby English is not the medium of instruction must have obtained a minimum of 550 for the TOEFL Paper-based test or 80 for the Internet-based test, or IELTS Band 6.0, or MUET Band 5.0.
DELIVERY OF COURSES
FULL-TIME STUDENTS
| Trimester | No of Courses |
| 1 | 4 |
| 2 | 4 |
| 3 | 4 |
| 4 | 3 |
| 5 | Continue Project Paper |
- Lectures are conducted on alternate weekdays morning or evening, or weekends (Saturdays and Sundays).
- There will be 1 – 2 weeks of inter trimester break.
- Study duration is 1 year 4 months – 2 years.
PART-TIME STUDENTS
| Trimester | No of Courses |
| 1 | 2 |
| 2 | 2 |
| 3 | 2 |
| 4 | 2 |
| 5 | 2 |
| 6 | 2 |
| 7 | 2 |
| 8 | Project Paper |
- Lectures are conducted on alternate weekends (Saturdays and Sundays).
- There will be 1 – 2 weeks of inter trimester break.
- Study duration is 2 years 8 months – 3 years.
PROGRAMME STRUCTURE
The structure of the MBA (Marketing) programme is as follows:
| Total courses of 15 (14 x 3 credits + 1 x 6 credits) | 48 credit hours |
| 7 core courses (7 x 3 credits) | 21 credit hours |
| 5 specialisation courses (5 x 3 credits) | 15 credit hours |
| 2 elective courses (2 x 3 credits) | 6 credit hours |
| Project paper | 6 credit hours |
| Specialisation | ||
| MKT7202 | Marketing Communication | |
| MKT7203 | Marketing Strategy | |
| MKT7204 | Business and Marketing in Asia | |
| MKT7205 | Asia Marketing Management | |
| MKT7206 | Consumer Behaviour | |
| Elective – Choose 2 only | ||
| MGT7101 | Managing Operations of Business | |
| FIN7101 | Financing Businesses | |
| MGT7104 | Knowledge Management | |
| MGT7105 | Business Intelligence and Analytics Systems | |
| MGT7106 | Digital Business and Entrepreneurship | |
| FIN7205 | Islamic Finance | |
| FIN7208 | Financial Technology (FINTECH) | |
| MGT7201 | Digital Transformation | |
FEES
Note:
1. All fees are subject to change
2. A payment of RM500 is required to be paid directly to the INSTITUTE OF MARKETING MALAYSIA as the professional status fee for CERTIFIED PROFESSIONAL MARKETER (CPM – ASIA) before the CPM (Asia) examination.
*UPDATED 27 JANUARY 2023