The Institute of Marketing Malaysia (IMM) is the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia. IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah, who also became the Institute’s first Patron. Currently, the Patron of IMM is YB. Datuk Ignatius Darell Leiking, former Minister of International Trade and Industry Malaysia.

As the national professional body for sales and marketing practitioners, IMM’s mission is to promote marketing as a philosophy of business, to enhance the professional standards of marketing practices, and to be the leading centre for marketing in the region.

IMM is responsible for the promotion of efficient and effective marketing management practices in Malaysia, the administration of the Institute’s membership, the safeguard and advancement of its members’ interests, and the enhancement of the professional image of sales and marketing practitioners.

IMM is a member of the Asia Marketing Federation (AMF), a recognised body which was set up in 1991 and whose members comprise sixteen (16) national marketing bodies from the Asian region. The members of AMF are Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam. The Institute is also a member of the World Marketing Association (WMA).


This modular-based programme caters to the needs of top managers, focusing on marketing and leadership skills. The collaboration with Institute of Marketing Malaysia (IMM) contributes towards achieving PBS’ objective of nurturing human leaders.

Putra Business School (PBS) is the pioneer institution to offer this programme. Graduates will be awarded a PBS MBA degree and a Certified Professional Marketer (CPM) Asia certification. (N/345/7/0986)(MQA/FA8333)(11/21)

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Applicants must possess one of the following qualifications:

  • A recognised Bachelor’s degree [Level 6, Malaysian Qualifications Framework (MQF)] with minimum CGPA of 2.75 or its equivalent as accepted by the PBS senate; or
  • A recognised Bachelor’s degree with a CGPA below 2.75 but not lower than 2.50 will only be considered based on a strict internal assessment (including test, interview or portfolio); or
  • A recognised Bachelor’s degree (Level 6, MQF) or equivalent not meeting CGPA of 2.50, can be accepted subject to minimum 5 years of working experience in relevant field; or
  • A recognised Postgraduate Certificate’s degree or its equivalent; or
  • Other qualifications approved by the PBS Senate.

All international candidates graduated from degree programmes whereby English is not the medium of instruction must have obtained a minimum of 550 for the TOEFL Paper-based test or 80 for the Internet-based test, or IELTS Band 6.0, or MUET Band 5.0.



Trimester No of Courses
1 4
 2  4
Continue Project Paper
  • Lectures are conducted on alternate weekdays morning or evening, or weekends (Saturdays and Sundays).
  • There will be 1 – 2 weeks of inter trimester break.
  • Study duration is 1 year 4 months – 2 years.


Trimester No of Courses
1 2
 2 2
3 2
4 2
5 2
6 2
7 2
8 Project Paper
  • Lectures are conducted on alternate weekends (Saturdays and Sundays).
  • There will be 1 – 2 weeks of inter trimester break.
  • Study duration is 2 years 8 months – 3 years.

The structure of the MBA (Marketing) programme is as follows:


Total courses of 15  (14 x 3 credits + 1 x 6 credits) 48 credit hours
7 core courses  (7 x 3 credits) 21 credit hours
5 specialisation courses  (5 x 3 credits) 15 credit hours
2 elective courses  (2 x 3 credits) 6 credit hours
Project paper 6 credit hours

Programme Structure Marketing

MKT7202 Marketing Communication
MKT7203 Marketing Strategy
MKT7204 Business and Marketing in Asia
MKT7205 Asia Marketing Management 
MKT7206 Consumer Behaviour
 Elective – Choose 2 only
MGT7101 Managing Operations of Business
FIN7101 Financing Businesses
MGT7104 Knowledge Management
MGT7105 Business Intelligence and Analytics Systems
MGT7106 Digital Business and Entrepreneurship
FIN7205 Islamic Finance
FIN7208 Financial Technology (FINTECH)
MGT7201 Digital Transformation