MBA (MARKETING)

OUR PARTNER: INSTITUTE OF MARKETING MALAYSIA (IMM)

The Institute of Marketing Malaysia (IMM) is the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia, IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Currently the Patron of IMM is YB. Datuk Ignatius Darell Leiking, Minister of International Trade and Industry Malaysia.

As the national professional body for sales and marketing practitioners, IMM’s mission is to promote marketing as a philosophy of business, to enhance the professional standards of marketing practices and to be the leading centre for marketing in the region.

IMM is responsible for the promotion of efficient and effective marketing management practices in Malaysia, the administration of the Institute’s membership, the safeguard and advancement of its member’s interest, and the enhancement of the professional image of sales and marketing practitioners.

IMM is a member of the Asia Marketing Federation (AMF), a recognized body which was set up in 1991 and is now made up of members comprising sixteen (16) national marketing bodies from Asia region. Country members of AMF are Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.The Institute is also a member of the World Marketing Association(WMA).

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INTRODUCTION

This modular-based programme caters for the needs of top managers, focusing on marketing and leadership skills.The collaboration with Institute of Marketing Malaysia (IMM) is essential to achieve PBS’ objective of nurturing human leaders.

Putra Business School (PBS) is the pioneer institution offering this kind of programme and graduates will be awarded PBS MBA degree and Certified Professional Marketer (CPM) Asia. (N/345/7/0986)(MQA/PA8333)(11/21)

ADMISSION REQUIREMENT

Applicants must possess one of the following qualifications:

  • A recognised Bachelor’s degree with a CGPA of at least 2.75 or its equivalent (i).
  • A recognised Bachelor’s degree with a CGPA below 2.75 but not lower than 2.50 will be considered if he/she has had a minimum 3 years of working experience; or
  • A recognised Bachelor’s degree with a CGPA below 2.50 will be considered if he/she has had a minimum 5 years of working experience; or
  • A professional qualification that is recognised as being equivalent to (i) above; or
  • A pass at Level 7 Accreditation of Prior Experiential Learning (APEL) assessment by Malaysian Qualifications Agency (MQA); or
  • Other qualifications approved by the PBS Senate.

All international candidates graduated from degree programmes whereby English is not the medium of instruction must have obtained a minimum TOEFL 550 or IELTS Band 6.0.

    DELIVERY OF COURSES

    FULL-TIME STUDENTS

    Trimester No of Courses
    1 4
     2  4
    3
    3
    Project Paper
    • Lectures are conducted on alternate weekdays morning or evening, or weekends (Saturdays and Sundays).
    • There will be 1 – 2 weeks of inter trimester break.
    • Study duration is 18 months.

    PART-TIME STUDENTS

    Trimester No of Courses
    1 2
     2 2
    3 2
    4 2
    5 2
    6 2
    7 2
    8 Project Paper
    • Lectures are conducted on alternate weekdays morning or evening, or weekends (Saturdays and Sundays).
    • There will be 1 – 2 weeks of inter trimester break.
    • Study duration is 32 months.
    PROGRAMME STRUCTURE

    The structure of the MBA (Marketing) programme is as follows:

     

    Total courses of 15 (14 x 3 credits + 1 x 6 credits) 48 credit hours
    9 core courses (9 x 3 credits) 27 credit hours
    5 specialisation courses (5 x 3 credits) 15 credit hours
    Project paper 6 credit hours

    PSMarketingsmallv2

     Specialisation
    MKT7202 Marketing Communication
    MKT7203 Marketing Strategy
    MKT7204 Business and Marketing in Asia
    MKT7205 Asia Marketing Management 
    MKT7206 Consumer Behaviour
     Elective – Choose 2 from 6 Courses
    MGT7101 Managing Operations of Business
    FIN7101 Financing Businesses
    MGT7104 Knowledge Management
    MGT7105 Business Intelligence and Analytics Systems
    MGT7106 Digital Business and Entrepreneurship
    FIN7205 Islamic Finance
    FEES

    TUITION FEE 

    RM28,500

    ADMIN FEE 
    (Recurring fee for every semester)

    RM500

    OTHER FEES 

    Local Student International Student
    Acceptance Fee RM300 RM800
    Registration Fee RM150 RM150
    Alumni Fee RM100 RM100

    CMI Membership Fee*

    RM400 (1st Trimester)

    RM300 (2nd Trimester)

    RM300 (3rd Trimester)

    RM400 (1st Trimester)

    RM300 (2nd Trimester)

    RM300 (3rd Trimester)

    TOTAL PROGRAMME FEE 

    Local Student International Student

    RM32,050 ( Full-time)*

    RM34,050 (Part-time)*

       RM35,750*

    *Chartered Management Institute (CMI) Membership will be effective from May 2019 intake.

    TOTAL FEES FOR LOCAL FULL-TIME STUDENT

    Trimester 1 RM7,450
    Trimester 2 RM7,700
    Trimester 3 RM8,600
    Trimester 4 RM8,300

    TOTAL FEES FOR LOCAL PART-TIME STUDENT

    Trimester 1 RM4,450
    Trimester 2 RM3,800
    Trimester 3 RM3,800
    Trimester 4 RM4,400
    Trimester 5 RM3,500
    Trimester 6 RM5,300
    Trimester 7 RM5,300
    Trimester 8 RM3,500

    TOTAL FEES FOR INTERNATIONAL STUDENT

    Trimester 1 RM8,750
    Trimester 2 RM8,500
    Trimester 3 RM9,400
    Trimester 4 RM9,100