Putra Business School Launches the MBA in Marketing with Certified Professional Marketer (CPM) Asia Certification Programme

On the 6th of March 2017, at UPM Serdang, Putra Business School (PBS) had achieved yet another milestone. This time, it signed a Memorandum of Agreement (MoA) with the Institute of Marketing Malaysia (IMM) to run the MBA in Marketing, with Certified Professional Marketer (CPM) Asia Certification programme. Eminent guests at the ceremony were YBhg. Tan Sri Rafidah Aziz, the Honorary Fellow of IMM, Prof. Datin Paduka Dr Aini Ideris, the Vice-Chancellor of UPM, and Prof. Datuk Dr Raduan Che Rose, CEO of Majlis Professor Negara, among others.

PBS was the first private institution of higher learning (IPTS) in the country to embark on this innovative collaboration initiative with the industry, in particular with a professional body. This new MBA programme will give its students a competitive edge and higher marketability, upon graduation. The graduates will receive two certificates, which are the MBA degree and the CPM (Asia).

To find out more on the MBA in Marketing programme, please click here.

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(from left to right) Encik Sahrul Haslan Hassan, Director of Learning Liaison, Putra Business  School, Professor Dr. Zulkornain Yusop, President and Chief Executive Officer (CEO) of Putra Business School, Professor Datin Paduka Dr Aini Ideris, Vice-Chancellor of Universiti Putra Malaysia, YBhg. Tan Sri Rafidah Aziz, Honorary Fellow of IMM, Dato’ Sharifah Mohd Ismail, President of Institute of Marketing Malaysia (IMM) and Professor Datuk Dr. N. Marimuthu, Vice President of IMM.

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The Signing Ceremony in progress.

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Signing Ceremony of the Memorandum of Agreement (MoA) with the Institute of Marketing Malaysia (IMM) in progress with the presence of Professor Datin Paduka Dr Aini Ideris and YBhg. Tan Sri Rafidah Aziz as witnesses.

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Group photo session with VIP guests and PBS students who had won the 99 second pitch at the Mai Bangkok Business Challenge 2017.

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Group photo session with all invited guests who had attended the ceremony.

 

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