MBA in Marketing

IMMPBSV2

PBS aims to nurture future leaders that practise the human governance values and principles. PBS also engages in research, consulting and business development activities. The collaboration with Institute of Marketing Malaysia (IMM) is essential to achieve PBS’ objective of nurturing human leaders.

This modular-based programme caters for the needs of top managers, focusing on marketing and leadership skills.

Putra Business School (PBS) is the pioneer institution offering this kind of programme and graduates will be awarded PBS MBA degree and Certified Professional Marketer (CPM) Asia.

OUR PARTNER: INSTITUTE OF MARKETING MALAYSIA (IMM)

The Institute of Marketing Malaysia (IMM) is the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia, IMM was founded in 1977 by YBM Tengku Razaleigh Hamzah who also became the Institute’s first Patron. Currently the Patron of IMM is YB. Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry Malaysia.

As the national professional body for sales and marketing practitioners, IMM’s mission is to promote marketing as a philosophy of business, to enhance the professional standards of marketing practices and to be the leading centre for marketing in the region.

IMM is responsible for the promotion of efficient and effective marketing management practices in Malaysia, the administration of the Institute’s membership, the safeguard and advancement of its member’s interest, and the enhancement of the professional image of sales and marketing practitioners.

IMM is a member of the Asia Marketing Federation (AMF), a recognized body which was set up in 1991 and is now made up of members comprising sixteen (16) national marketing bodies from Asia region. Country members of AMF are Bangladesh, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

The Institute is also a member of the World Marketing Association(WMA).
IMM and its members currently have global access to a truly international platform for marketing networks, which is a valuable infrastructure for building businesses in this emerging borderless world.

  • A Bachelor’s degree with a CGPA of at least 2.75 or its equivalent. An applicant with a CGPA of below 2.75  will only be considered if he/she has had adequate working experience; or
  • A professional qualification that is recognised as being equivalent to (i) above; or
  • Other qualifications approved by the PBS Senate.
  • In addition, all international applicants must meet the language proficiency requirements of the University: – All international candidates from countries where English is not a medium of instruction must have obtained a minimum TOEFL 550 or Band 6.0 for IELTS.

FULL-TIME STUDENTS

Trimester No of Courses
1 (May) 4
 2 (Sept) 4
3 (Jan) 3
4 (May) 3
5 (Sept) Project Paper
  • Number of teaching weeks (up to 7 weeks) with examination week (1 week) per course.
  • Lectures are conducted on alternate weekends (Saturdays and Sundays).
  • The hours of lecture per day per course is 7.5 hours.
  • There will be 1 – 2 weeks of inter trimester break.
  • There will be 1 week of break for festive holiday in every trimester.
  • Study duration is 18 months.

PART-TIME STUDENTS

Trimester No of Courses
1 2
 2 2
3 2
4 2
5 2
6 2
7 2
8 Project Paper
  • Number of teaching weeks will be 7 weeks excluding the examination week (1 week) per course.
  • Lectures are conducted on alternate weekends (Saturdays and Sundays).
  • The hours of lecture per day per course is 7.5 hours.
  • There will be 1 week of break for festive holiday in every trimester.
  • 1 to 2 weeks of inter trimester break.
  • Study duration is 32 months.

The structure of the MBA in Marketing programme is as follows:

Total courses of 15 (14 x 3 credits + 1 x 6 credits) 48 credit hours
9 core courses (9 x 3 credits) 27 credit hours
5 specialisation courses (5 x 3 credits) 15 credit hours
Project paper 6 credit hours
marketingprogstructure

TUITION FEE 

RM28,500

ADMIN FEE 
(Recurring fee for every semester)

RM500

OTHER FEES 

Local Student

International Student

Acceptance Fee

RM300

RM800

Registration Fee

RM150

RM150

Alumni Fee

RM106

RM106

TOTAL PROGRAMME FEE 

Local Student

International Student

RM31,556 ( Full-time)

RM33,056 (Part-time)

RM36,056

TOTAL FEES FOR LOCAL FULL-TIME STUDENT

Trimester 1

RM7,056

Trimester 2

RM6,500

Trimester 3

RM6,800

Trimester 4

RM7,700

Trimester 5

RM3,500

TOTAL FEES FOR LOCAL PART-TIME STUDENT

Trimester 1

RM4,056

Trimester 2

RM3,500

Trimester 3

RM3,500

Trimester 4

RM3,500

Trimester 5

RM4,400

Trimester 6

RM5,300

Trimester 7

RM5,300

Trimester 8

RM3,500

TOTAL FEES FOR INTERNATIONAL STUDENT

Trimester 1

RM8,356

Trimester 2

RM7,300

Trimester 3

RM7,600

Trimester 4

RM8,500

Trimester 5

RM4,300

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